About
Milo is Malaysia’s Favourite Tonic Malt Drink and it has natural malt barley, milk, cocoa, 6 vitamins and 3 minerals, and only one teaspoon of added sugar. This provides the body a boost of energy and nutrients.
Problem
Young adults are constantly facing challenges in working life that requires a lot of mental thinking.
Insight
Most young adults do not realise that energy is also needed for brainpower.
Idea
To prove that both mental and physical tasks require similar amount of energy by comparing it visually
side-by-side.
side-by-side.
Billboard
Features both physical and mental tasks side-by-side to showcase the similar usage of energy consumption.
Direct sampling
Direct sampling will be handed out in key train stations with the highest human traffic. It will ask readers what are the similarities between physical and mental tasks. After the sliders open, it shows a product sample with an explanation to the solution.
TikTok Ads
TikTok ads show teasers of the main event, the reality series. The ads shows snippets of mentally fit and physically fit KOLs swapping their routine.
TikTok Reality Series
A TikTok reality series involves swapping lifestyles of mentally fit and physically fit KOLs for a week to prove that both tasks use the same amount of energy.
Social Media Story Reels
Story reels will be posted on Instagram and TikTok to educate and change the perceptions of
energy consumption.
energy consumption.
Click here to watch.
Radio Commercial
Promoting through a narration juxtaposition of a fitness trainer encouraging the office worker. It then reveals that different tasks require the same energy.
Click here to listen.
Click here to listen.
May Milo give you the energy boost you need!
by Choo Jia Yee, Alexandra Ooi and Leanndra Leah Christopher
by Choo Jia Yee, Alexandra Ooi and Leanndra Leah Christopher
